Most Innovative Social Media Product or Technology
- Hashcaster (10%, 41 Votes)
- 1stView (34%, 135 Votes)
- YUPIQ (56%, 223 Votes)
Total Voters: 398
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Nomination Summaries
Hashcaster is an industry leading Twitter curation and real-time media platform for the event marketing industry. Launched in September 2011, the platform has receive wide spread acceptance among small and large events throughout North Amaerica including Photoshop World, Human Resource Professionals Association, and TEDx.
YUPIQ is working to build tools that push the bounds of social media promotions. The majority of today’s promotions are focused on increasing the size of one’s social community. Advanced promotions may even work to increase the engagement rate of a community. Both of these promotion types are work arounds, with little to no tracking, in an attempt to get fans to recommend your brand to their friends.
YUPIQ has created a set of tools that make it easy for marketers to create game like promotions that can encourage fans to directly share their recommendations with friends. This ensures that fan’s friends see their recommendation while also helping to find new customers and increase sales.
YUPIQ’s unique promotions combine the game like teamwork of Social Games with the real world rewards of loyalty programs in a form that can be played by anyone on Facebook, Twitter or with an Email account. The viral nature of these promotions make them quick to spread and the existing relationship between participants make them highly effective.
1stView.ca and its accompanying sister sites have created an online network that promotes new real estate, construction and related businesses on Vancouver Island. 1stView’s clients benefit from the company’s expertise in search engine optimization, and the use of social media, including blogs, facebook, twitter, and YouTube, which lead to them being found organically on the first page of search engine results for selected key words.
1stView shares news about its clients through its own social media network, a process that has generated referrals and sales for businesses advertising with them. 1stView has reached the tipping point, where clients are now coming to them, after seeing the search engine results their competition is garnering through 1stView’s efforts.
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